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"Halo Top's New Recipe Is Designed To Fix A Major Ice Cream Flaw"

Two notes:

  1. You don't have to wait for the new recipe if you get what I think is Halo Top's best flavor by far: Sea Salt Caramel. It currently is soft and creamy right out of the container. And delicious.
  2. The article notes that "By 2017, Halo Top shouldered aside full fat ice creams, including Häagen-Dazs and Ben & Jerry's, to become the top-selling ice cream brand in the United States, according to Business Wire." This may come as a surprise to those who remember the famous antitrust case brought against super-premium ice cream makers where the claim was that it was very difficult to compete with the industry leaders. Um . . . apparently not.