I shouldn't have, but God help me, this made me laugh:
Things are so desperate that a few academics are even considering change. Peter Kalliney, from the University of Kentucky, proposed a plan he had been imposing on his own department: “Fun, effective courses to non-majors” is “the way to the major”. What if you taught courses, in other words, that people wanted to take? At his department, Kalliney insisted on “a few strategic new courses in growth areas” – creative writing, film, mythology – and insisted, most radically, on senior faculty members teaching the most popular courses. This is the exact opposite of what is typically done, where senior academics toddle around their specialist subject among the upper years, while overworked contract staff slug it out in the trenches with the masses who have to take classes. Instead, why not have the best-paid, most experienced teachers teach students who need to be convinced of the value of literature?