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Selena Zito tells the story of a constructive way to balance the needs of the coal industry and the environment.

"For everybody who's wanted to sit back and just completely hammer the coal industry, that's an easy thing to do," he said. "If you want to actually win over hearts and minds and you want people to actually support your environmental cause, then come in and put money to work and put people to work. It's that simple. It's really not rocket science.

"All you gotta do is come in and build."