Evidence for the even-a-broken-clock-is-right-twice-a-day wisecrack: Frank Bruni, generally dopey columnist in The New York Times, elegantly urges people to give children books.
Reading tugs them outside of themselves, connecting them to a wider world and filling it with wonder. It’s more than fundamental. It’s transformative.
(In addition to the charity Mr. Bruni mentions, I'd also recommend DonorsChoose.org.)