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"The Amazon Whisperer"

Yet another example of the startling power of markets

He also knew his Hipe speaker would appeal to me, because that insight--knowing what people are searching for on Amazon--is at the core of what he does. He has an entire team of people who read reviews on Amazon, looking for moments when people say, "I wish this speaker were rechargeable." Pikarski then makes a rechargeable version. 

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