Another story from what's fast becoming one of my biggest hobby-horses
Maybe the easiest $1 million anybody's ever made

"How MasterCard Predicts Divorce"

Supposedly, big-time number crunching is spreading:

Hunch then looks for statistical correlations between the information that all of its users provide, revealing fascinating links between people’s seemingly unrelated preferences. For instance, Hunch has revealed that people who enjoy dancing are more apt to want to buy a Mac, that people who like The Count on Sesame Street tend to support legalizing marijuana, that pug owners are often fans of The Shawshank Redemption, and that users who prefer aisle seats on planes "spend more money on other people than themselves."

I have no trouble believing that big fans of The Count are either little kids or . . . stoned.