Newmark's Door

. . . and the review includes this:

But even though Auletta presents Google as the fearless young turk pulling the rug from under the bloated fat cats, Brin and Page come across as oddball cold fishes taking a geeky delight in dismantling existing structures because they think they can do it all better.

But they could, and did, do it better. How is that "oddball" or "cold" or "geeky"? As Dizzy Dean once said, "It ain't braggin' if you can do it."