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What Harvard trademarks

From the Boston Globe, 8/1:

Harvard University has sought for decades to protect and profit from its good name, one of the most recognizable brands in the world.

Now it is also claiming the rights to a growing number of common phrases, trademarking the famously familiar (“Ask what you can do’’) and the seemingly mundane (“Lessons learned’’). An application is pending for “The world’s thinking.’’ It also has dibs on the Harvard “H.’’

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