An Associate Professor of Media Studies and Law at UVa offers some interesting "Advice on Academic 'Job Talk' Visits".
1) They are never fun. Never.
. . .
9) Their number-one concern will be whether they like you. They already have opinions about your scholarship. They already know you can teach. So you can relax a bit. Just be funny and comfortable with them. If you have a chance to lament the losing ways of the football team with someone, by all means do it. Show them you are a real, cool American. Order steak at dinner. Enjoy your meal and complement them on the restaurant choice. Most of all, act like you could be buddies with everyone for a long, long time. They are considering hiring someone who would work there for 30 years. So they don't want someone snotty, snobby, or whiny. It will only take a few minutes to show them that you are none of those things.