June 14, 2007
Scott Adams, author of Dilbert, owns some restaurants and he's been posting a little about the restaurant business. I don't read his blog regularly, so I don't know whether we're supposed to take it 100% seriously or not. But in this post he claims that a big key to restaurant success is lighting:
When asked about the most important factor for a restaurant’s success, experts often pick lighting. Your first inclination is to laugh that off as absurd, because you’ve probably never made a restaurant decision based on lighting. But if you look at the restaurants that are doing well without being Italian or Mexican or tax cheats or a chain, they generally have excellent lighting. Everything, including your date, looks better with the right lighting. And that can be enough to make you remember the food and service as being better than they were. I pay attention to restaurant lighting, and find it a far better predictor of success than food or service. (I’m working on my restaurant’s lighting too.)
I usually yield to experience but not in this case. If he's serious, I disagree completely.