"Consumers Beware! USC Marshall School of Business Research Show how Buyers with a Trade-In get a Raw Deal"
I certainly believe it.
I certainly believe it.
Interesting piece by Malcolm Gladwell that offers insight into the difference between how engineers view the world and how the rest of us do.
Almost all engineering jokes—and there are many—are versions of this belief: that the habits of mind formed by the profession enable engineers to see things differently from the rest of us. “A pessimist sees the glass as half empty. An optimist sees the glass as half full. The engineer sees the glass as twice the size it needs to be.” To the others, the glass is a metaphor. Nonsense, the engineer says. The specifications are off. He doesn’t give free rein to temperament; he assesses the object. These jokes, like many of the jokes people tell about themselves, are grievances. The engineer doesn’t understand why the rest of us can’t make sense of the world the way he does.
It includes some interesting discussion of the infamous Pinto case.
Maybe explains why--despite color being so important to some buyers--color choices seem rather limited these days.
When you get past the noise and the smell, the unbearable heat, the G-force, the surprising physical exertion and, always, the constant threat of injury or death — auto racing, like much else, comes down to math. There is an optimal path around a racetrack, a geometric arc of least resistance. It is the driver’s job to find this sweet spot of physics and stick to it, lap after lap, as consistently as a microprocessor crunching through an algorithm.
For tech people — who are accustomed to finding and manipulating hidden math — hitting the arc can be a moment of particular pleasure.
There's also all the networking going on.
In case the wheels available domestically don't satisfy you.
And this brings me to the point of today's column, which is: the check engine light is the single stupidest warning light in existence. Stupider, even, than the "Low Tire Pressure" one, which is this little asshole warning light that tells you that one tire is low, and it's probably dangerous, and it could kill you, but you're on your own to figure out which tire it is. Imagine getting a call from the school principal, and he tells you that one of your children took off all his clothes during recess and threw a sandwich at the lunch lady, but he won't tell you which child until you show up at the school and stick a tire gauge in his mouth.
The allegedly supercool Tesla S may have some problems.
A passionate ode to the '55 Chevy.