Thanks, Salon. I'll patronize these businesses more now.
I found this interesting for two reasons. One, it's a story of a company apparently successfully repositioning its product.
And two, I'm an enthusiastic user of said product. Zero calories, zero sodium, excellent taste. The blackberry flavor and the lemonade flavor both have antioxidants and green tea extract added, and the lemonade has some caffieine, too. They're sweetened with sucralose, which used to disagree with me, but apparently I've built up a tolerance to it and it's fine, now.
Surprised me: by a significant margin, "electronics" is first. And groceries are third.
Darn right. Amazon has never disappointed me. They underpromise and overdeliver.
Unlike Putin annexing Crimea or the Mafia muscling in on, say, the bar and restaurant business, Amazon didn’t get that big by threatening violence or “scorched earth” (as one critic puts it). It got that way by relentlessly improving and diversifying its product offerings, customer service, and ability to sniff out what you might be interested in buying or accessing (the company’s uncanny success at this has freaked the shit out of its competitors since the company’s earliest days). Like every other legitimate business that must woo customers on a daily basis, it will wither and die the minute it stops giving us what we want at a price we’re willing to pay (does anyone still remember A&P supermarkets, which controlled its market like Walmart on steroids?)
From Bob Lefsetz, claims about the music business:
1. Only blockbusters count and make serious dough. Either you’re a superstar or you’re starving. Yes, the Internet allows old folks and some young ‘uns to troll on on a subsistence budget doing house concerts and maybe playing theatres, which have now all been relabeled “clubs,” but the dream of paying your dues and breaking through is just a dream.
As cynical as I now am, I hadn't thought of this.
Including one revenue stream you might not have thought of.
Two points about this: