This is what the market is. This is what the market does.
Her parents were skeptical. They knew how hard it was to compete and how much money it would take to start a brand. They didn’t get the whole organic thing. Most of all, they didn’t want their oldest daughter to do something she’d soon regret or tire of.
“But it’s been everything except any of that,” her father said.
Her mother added: “She absolutely loves what she does. She’s on fire.”
I used to spend a few minutes in my MBA class talking about Fort Payne. Here's some good background. It provides an example of the proposition that in the long run, almost everyone wins from free trade. And here's an early 2011 look at Gina Locklear and her dad.