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August 05, 2014

"Disruption Ahead: What MOOCs Will Mean for MBA Programs"

Interesting interview with two Wharton professors on the economics of MOOCs, at least from the perspective of a top MBA program. 

It’s actually not very expensive. If you look at what it costs to develop a MOOC, in a sustainable mode, in the long run it would be about $70,000, but we reach with a MOOC several hundred thousand students. If we really look at it – if you look at it on a per viewer basis — it runs to about 50 cents per person. At 50 cents per person, that’s cheaper than almost any other form of outreach. Fifty cents for that kind of engagement is very, very inexpensive.

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