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Posted by Craig on 05:43:00 AM in Business
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As far as I can tell, almost all dealers websites are designed to give you minimal info about their vehicles and make a maximum effort to get you into the store. It's worse than frustrating.
10 years ago, I thoroughly researched the vehicle I wanted, went to dealer websites and sent an identical email to the 5 closest to me in time to store. Basically it said, "here is what I want, no more and no less. Here is what I will pay. First one to contact me and take that price gets the deal." I had a guy on the line in 30 minutes and made the purchase.
It's the only time [I have bought or helped others buy at least 6 cars/trucks since then] I ever had it work so well. Uniformly they want me to come in and "get all the details". I just don't need that.
I'm sure some people get upsold and are happy. I won't be upsold and I don't need it.
I'm reasonably sure that as more and more people get accustomed to buying high ticket items online car dealers will have to accept the idea, but they sure don't seem to like it much.
October 14, 2013 at 08:23 AM
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