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A hell of an identification problem

From the Washington Post, 3/11, reporting on doubts about important research conducted at Johns Hopkins: "Last year, research published in the Proceedings of the National Academy of Sciences found that the percentage of scientific articles retracted because of fraud had increased tenfold since 1975."

Is that because science is more alert to fraud and more skilled at detecting it?

Or is it because a whole lot more fraud is being committed?

Or, of course, both?