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December 19, 2012

One of the basic rules of business . . .

. . . is know your customers. Apparently, Tesco . . . forgot

On Wednesday, analysts cataloged the chain's mishaps. Every store carries the same assortment of products no matter its location, and that assortment was wrong more often than it was right, said Jim Hertel, a managing partner at food retail consulting firm Willard Bishop.

Popular items were not swiftly restocked. The chain's private-label products were often more expensive than their name-brand counterparts. And its pricing and promotional strategies were "head scratchers to say the least," Hertel said.

"They were very public about how aggressive they were going to be, and it raised a set of expectations," Hertel said. "Then the stores turned out to be less than what the hype was."

Shoppers were also befuddled by cultural norms imported from Britain that U.S. shoppers sometimes found mystifying, said Jim Prevor, an industry analyst who edits the food retailing website PerishablePundit.

One quarter of the salad selection used to be watercress-based, which is popular in England but far less so in the U.S. The stores had no deli sections where food can be made to order, he said. Prepackaged sandwiches, commonplace to the British, often reminded U.S. shoppers of "something you get out of vending machines," Prevor said.


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Patrick R. Sullivan

Especially if you're in the left-wing talk radio business;

'It is with great sadness I must inform WVKO’s listeners that once again, Progressive Talk will be silenced on the Columbus airwaves. Our one-year lease on the station is about to expire, and at this time there is no way that we can continue operating the station. So as of midnight on Sunday, December 16th, the new operators will be airing a gospel format on WVKO. Once again, we had a good run with the station, and we were happy to in some small way contribute to the success that the Democrats enjoyed in November. Unfortunately, it was not a two-way street, and lack of advertising support from the Obama campaign all the way down to local races ensured that we will be unable to continue into the new year. I put my time, money, heart and soul into doing what I believed to be important for the country, but those who benefited most from our efforts chose to spend their campaign dollars elsewhere. Fool me once, shame on you, fool me twice….Well, we can’t get fooled again. Also, a number of advertisers who supported the station in the past chose to turn their backs on us this time. I can’t say why, since they would not return our calls.'

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