Subscribe in a reader

Buy Conservative Advertising

Wikio - Top Blogs

Find the best blogs at

Enter your email address:

Delivered by FeedBurner

No one but the author bears any responsibility for the non-advertising content on this blog. AND PLEASE NOTE: the author neither necessarily uses nor endorses any product advertised on this blog.

« "Top 20 Musicians of All Time, in Any Genre: The Complete List" | Main | "Meet The Most Indebted Man In The World" »

November 17, 2012

"The Plot to Destroy America's Beer"

Americans can choose from--I don't the exact number; maybe 1.3 trillion?--beers, but Business Week sees evil afoot


Feed You can follow this conversation by subscribing to the comment feed for this post.

John Thacker

My personal theory is that pale lagers like Beck's and Stella Artois never were that different from American pale lagers, they just had the import cache. There are plenty of interesting European beers-- but they're not the pale lagers that tend to be the most commonly imported and best selling brands, just as the same is true of American craft beers versus lagers.


Face it, most people, and certainly most Americans don't drink beer for the taste. They drink it for the alcohol. That's probably the reason for something I noticed back in the late '80s -- Miller Lite is the number one choice for sorority girls. They can go to bars where guys are, drink beer with little to no taste and not that much alcohol, on average, and still say, "I'm so-o-o-o-o-o-o-o-o-o wasted!"

Once I found out that there was beer that actually tasted good [as opposed, I guess to tasting okay], I was hooked on taste. I haven't had a mass-produced beer more than a few times in the past couple of decades, and that was because nothing else was available and I wanted to 'fit in' where I was.

As for people noticing the difference in mass-produced beer, back in the '70s my ex-wife [a very fine person] used to drink only Schlitz. They brought in a new brewmaster and he changed the hops in the beer. She said it "tastes like soap" and quit drinking it. It seems that the hops used actually did cause some people to get a soapy taste. Pretty much killed the brand. Sales dropped like a rock as I remember.

The comments to this entry are closed.

Powered by TypePad
Member since 07/2003

Shelfari: Book reviews on your book blog