"Why Mission Statements Suck"
Consistent with one of Newmark's Laws: any company that can write a truly good mission statement doesn't need to.
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June 27, 2012
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Member since 07/2003
Member since 07/2003
There was one prominently displayed in front of the checkout area at a supermarket where I shop. It's gone now. You don't need a mission statement to sell groceries.
GE was one of the first to start this kind of silliness when, back in the Fifties, they announced grandly that at GE "Progress is our most important product".
At the time there was a popular comedian named Sam Levenson who said drolly, "I can remember when light bulbs were their most important product".
Posted by: Bernie | June 28, 2012 at 07:51 AM