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November 30, 2009

Sell your house with Brick & Garden Real Estate for only a 3% commission

A catch: the market value of the house must be $500K or more.

C'mon, folks, bring that required value down some, and you might make me move. :-)

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Reuben Moore

Well the problem with programs like this is, since this involves paying the buy side less than the typical commission, the seller runs the risk that buyer's agents will either not show or denigrate their home to potential buyers. And, this problem increases as one moves down in price.

To date, competitive real estate commissions have mostly squeezed the list side - Move the commission from six to five percent, and the entire difference comes out of the list side commission; the buy side typically remains the same. On average, our firm makes much less on the list side than we do on the buy side.

In order for real estate commissions to fall further, the buy side payout must be as flexible as the list side. We are willing to lower our full service rate for under-$500,000 property (But depending on the price of the house, perhaps not all the way down to one percent). The point is, further reduction in the total commission must come out of the buy side payout. At this point, like it or not, this is a risky strategy.

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