Business adapts to unauthorized copying
From ArsTechnica (6/23):
EA CEO John Riccitiello has a new message for people who want to pirate EA games: go ahead and do it. . . . "If they would just pirate lots of it I'd love them. [laughs] Because what's in the middle of the game is an opportunity to buy stuff." Welcome to the new EA, where you're not being sold a game, you're being sold a store.
I'm always reminded of the story Burton Fulsom tells in Myth of the Robber Barons about how Vanderbilt eventually stopped charging for the ferry ride across the NY harbor. He made all his money off concessions.
Smart developers of easily pirated material are moving in this direction on every front.
IP is dead.
Posted by: Nathanael Snow | July 31, 2009 at 11:27 AM