Reason #9,256 why business is so freakin' hard: guy takes a look at mustard. Finds out that plain yellow French's used to utterly dominate. Then one day Grey Poupon showed up and took a huge bite out of French's share, and now there are, like, a zillion types of mustard in U. S. stores. So he gets a bright idea: he'll do exactly the same thing, except with ketchup.
Only one problem: turns out "ketchup is ketchup" and nobody, apparently, wants anything different.
While this is an interesting article and it introduced me to Malcom Gladwel's site, why are you
linking to and discussing a 2004 article without any current connection. Aren't blogs
known for being on top of "current" events?
Posted by: Frank | February 27, 2006 at 11:34 AM
Its still Frenchs yellow for moi.
Posted by: Kyle N | February 27, 2006 at 06:52 PM
He's right. Del Monte and the others are just cheap wannabes. I don't eat much ketchup, but when I do it's Heinz. I do notice that very small children will gobble up just about any kind.
Posted by: JorgXMckie | February 27, 2006 at 06:53 PM
Mustard comes in yellow??
Posted by: Stephen Karlson | February 28, 2006 at 12:20 AM
Well... there's always that cheap, misspelled "catsup"
Nathan
Posted by: Nathan | February 28, 2006 at 03:23 PM