A 167-word essay on one of today's most pressing problems. Letter perfect. Bravo, Mr. Felipe. See ten essays like this every Tuesday in the "Black List" at the indispensible Black Table.

MINUTE MAIDS ALL IN A ROW: We aren't any busier or harried than our parents or even Little House on the Prairie, for that matter. Our problem is the time it takes to wade through all of the choices we have. Send someone to the store for orange juice. Just orange juice. If you want to help them, specify Minute Maid. It will cut the search in half. But wait. Do you want pulp, some pulp, tons of pulp? Do you want extra calcium, light (from skinny oranges?), low acid, vitamin enriched, immunity enhancing (really!)? Do you want it from the grovestand or home style? Do you want orange juice for high mileage, extra shine and body or when the right moment comes? Remember when orange juice was just what you could squeeze out of an orange? To really mess with your shopper, tell them you want potato chips, too. They have an ENTIRE aisle all to themselves. Having too many choices? Beats having none, I suppose. A -- Roy Felipe

Comments

[Jake]

Reading the Black table is like going to a bus station. It makes you feel better knowing that other people are worse off than you.